If you have a website or blog, then you might be searching for some strategies to uplift its organic presence. Link Building is one of that process to gain traffic by acquiring hyperlinks from other websites to your own. Whether you’re beginner in link building or have been doing it for a while, this blog is surely going to reveal some useful techniques. The world of SEO & link building is evolving continuously and that’s why the need of building high quality links is essential if you’re going to compete online.
There are two types of links – “No-follow & Do-follow”. The links which are visible to humans but not considered by search engines are called No-follow links. While the links which are followed by both search engines and humans are called Do-follow links. There are many techniques for building links but some major strategies that should be considered on primary basis are:

Social Book-Marking:

Sites on which internet users share their web pages, articles, blog posts, and images are called Social bookmarking sites. Submitting your content on these websites is considered to be very beneficial in terms of content exposure and brand awareness. The more people have the access to your great content, the more likely that it will go viral. These sites like Reddit & Digg are very useful for link building as they help to get your blog posts indexed more quickly.

Business Listing:

Business directories and citations play a very vital role in both ranking & reputation. First, you should determine which platforms it makes sense to be listed on. For the purpose of link building, hit the majors (Google My Business, Yelp, Foursquare, etc.) and then select other websites that are highly relevant to your industry or niche. Then fill out all the required information including title, address, image, description, website URL, Email, and phone number etc.

QA Platform:

Question & Answer platforms like Quora are the great way of link building through valuable content. In this way, you are also going to increase thought leadership and engagement among your community. You may insert link of your blog in that answer but it should be done in a relevant manner. The main benefit of such backlinks are that these are editorial links which is considered to be very trust worthy.

Directory Submission:

Just like business listing, it is the process of listing your site to various general directories which classifies information and adds your link to the relevant category. The main reason behind such approach is to ensure high quality directories with less spam links which therefore help search crawlers to index your site. You can do a brand search to check the credibility of these websites on Google such as domain authority.

Image & Infographics Submission:

This technique is all about creating an attractive image or infographic with some quality content associated with it. You can insert link of your blog in description segment with a relevant title and tag, making it easy for people to find and share it. Websites like Pixabay, Pinterest and Flickr are going to be very helpful in your journey.

Link Building using PPT/PDF:

You can create an attractive and well-structured presentation related to your title or niche using some links in it. Always use relevant images, title, tags and description while creating the presentation. Explore some fruitful directories like slideshare & scribd on google and upload your PPT/PDF in it.

Guest Blogging:

It is the process of approaching other websites to see if they can publish a content that you write on their blog. It’s a very effective way to create links using high quality content. But you have to be very selective and careful while building backlinks through a guest post. Explore some blogs that have decent DA instead of doing post on random blogs.

You must check the domain authority (DA) and page authority (PA) of websites before linking to them. Always try to build links on those websites having high DA & PA. The more high-quality websites that link to you, the more likely you are to rank well on search results.

You should also go through the On-Page optimization of your website before link building. It mainly includes Meta tags, image, video, URL, readability, and content of your blog. Links alone can’t help you to rank well on search engines but they do play a major role in boosting your position. If you can master the art of building high-quality links, it can surely put you ahead of your competitors.